SPM's Piedrahita Featured in Campaign for Qualitor Additives
 August 13, 2014| 
  • Team News
INDIANAPOLIS, Ind. - Qualitor, a leading interior and exterior car maintenance company based in Colombia, will feature Schmidt Peterson Motorsports Indy Lights presented by Cooper Tires driver Juan Piedrahita in its latest advertising campaign.

Indy Lights rookie Piedrahita scored his first top-five finish of the 2014 season Aug. 3 at the Mid-Ohio Sports Car Course. Piedrahita, 22, from Bogota, Colombia, hopes to one day compete in the elite Verizon IndyCar Series, and he believes his work with Qualitor will help him reach that objective.

"Qualitor is a 100-percent Colombian company, and they feel strongly about supporting Colombian athletes," Piedrahita said. "I couldn't be more excited to represent them at racetracks in North America and in their marketing campaign in Colombia. They want to be in the Verizon IndyCar Series just like me, and I hope we can achieve this common goal together."

Qualitor is a car care additive that saves fuel, cleans the car system and gives more power to the engine, allowing drivers to experience a high-performance car.

"This company is comprised of car enthusiasts who love motorsports," Piedrahita said. "They have a great line of additives for street cars, which are designed to help reduce carbon dioxide emissions and simultaneously increase fuel mileage and engine performance."

Piedrahita's image will be used in TV commercials, billboards and print magazine advertisements throughout Colombia.

"At Qualitor, we trust in Juan's talent and his future in racing," said Ivan Taboada, marketing manager for Qualitor. "We believe choosing a young driver as a spokesperson is the perfect way to share the technology and power of our gasoline additive products. Along the way, we hope to help Juan make his dreams of success in racing come true."

For more information about Qualitor, visit www.qualitor.com.co.
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