BoneFrog Coffee Company Appoints Pedersen as Brand Ambassador
 May 13, 2021| 
  • Team News
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With one podium result already under his belt in the 2021 Indy Lights Championship Presented by Cooper Tires and a solid start to his first year in the championship, Global Racing Group (GRG) driver Benjamin Pedersen has been appointed Brand Ambassador for BoneFrog Coffee Company.
 
BoneFrog Coffee Company is veteran owned and operated and was created as a tribute to the "Brotherhood" of US Navy SEALs, the Naval Special Warfare community, and to all Americans who have bravely served, or who are currently serving, in our United States Armed Forces. The company is making a humble and heartfelt commitment to give a portion of all of proceeds to benefit many of the US Navy SEAL Foundations annually.
 
“Each label we create tells a story to remind us of battles fought and great American heroes who answered the call. We feel these stories are worth repeating and sharing with others so their memories and legacies will never be forgotten,” explained Tim Cruickshank, Founder and CEO of BoneFrog Coffee Company and a retired Navy SEAL himself. “I consider BoneFrog Coffee Company my next mission and I take great pride in the coffee we roast. We do this to support those brave Americans at the tip of the spear, we honor their sacrifices and preserve their legacies. We make this coffee with a heartfelt thank you to our veteran, law enforcement and first responder communities.”
 
“I’m incredibly honored to join BoneFrog Coffee Company as their Brand Ambassador, and to join them in their mission. It’s very humbling to be so closely associated with a group of people that show focus, dedication, tenacity, hard work and the value of strong teamwork,” added Benjamin Pedersen. “These are the same values I apply in my career and every single time I go on track.”
 
“We really believe we have found the perfect match and I can’t wait to take this to the next steps in our work with the US Navy SEAL Foundations,” continued Tim Cruickshank.
 
With BoneFrog Coffee Company branding on the #24 Global Racing Group entry of Pedersen, followers can watch live coverage of practice and qualifying, produced by Road to Indy TV via the Road to Indy TV App, on RoadToIndy.TV and its social media platforms and on IndyLights.com. Coverage of the races will be available live through Peacock Premium inside the United States, REV TV in Canada and through Road to Indy TV in all other countries. 
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